This will make it much easier to compare results with previous audits to establish whether or not your metrics are truly improving. The first step is to create a spreadsheet to keep a log of all the data you collect during your audit. The more data you have, the more insight you will gain. This might be once a month, once a quarter or once a year. Check all online platforms in case you have any profiles youвЂ™ve forgotten about or unofficial pages your employees may have created in the past.ДЄlso, donвЂ™t forget to conduct audits periodically so that you keep your finger on the pulse. Before you begin, make sure you locate all your social media profiles. Use this step-by-step guide to help you get the most from your social media audit. You can then use this data to adapt future posts and boost engagement. For instance, top-performing posts serve as an example of what content works best with your audience. This helps you measure how well your brand is performing on different social media channels. Provide you with key social media metrics including reach, volume, and engagement.

You can use the data you collect to perform a SWOT analysis and identify your strengths, weaknesses, opportunities, and threats. Give you insights that will help you improve your online presence.Help you expand your audience, find new leads, increase conversion rates, and raise awareness of your brand.Now that weвЂ™ve answered the question, вЂњWhat is a social media audit,вЂќ letвЂ™s take a look at some of the benefits of conducting regular reviews of all your online networks. Referral traffic: which social media channels are driving the most traffic to your website or landing pages.Publishing schedules: whether you should increase or decrease the frequency of posts published on all social media channels.Engagement rates: whether your content is resonating with your target audience and performing as well as expected.Profile data: for all platforms and whether bio information and URLs are up to date.Audience data: from all social media platforms, including demographics of your target audience.The ultimate aim is to use this information to design a social strategy moving forward.ДЄ social media audit usually reviews the following elements: All this gives you a clear picture of how much of an impact you are making with your online campaigns. This includes establishing whatвЂ™s working and whatвЂ™s not, whether your followers are relating to your content, and if there are any new opportunities to engage your audience and expand it. The aim is to assess growth, opportunities, and areas for improvement to help you grow your online presence. This will help you get the most from every element of your social media strategy.ДЄ social media audit is a periodical review of your social media metrics. We will also share a step-by-step guide so that you know what to keep in mind when you conduct your audit.

Read on as we take a look at how conducting regular reviews can benefit your business. An audit can help you establish your strengths and weaknesses so that you can implement the necessary changes to get the most from your digital marketing activities.Д«ut what is a social media audit exactly? And how do you conduct one?

ThatвЂ™s why itвЂ™s so important to regularly conduct a social media audit to see whatвЂ™s working well and what isnвЂ™t. Social media is an integral aspect of any companyвЂ™s digital marketingВ strategy.

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